Related: Can NBC News recover from its damaging decision to hire Ronna McDaniel? | Margaret Sullivan
“Wow!” the former president and presumptive Republican nominee, who ejected McDaniel from the RNC in favour of his daughter-in-law Lara Trump, wrote on his Truth Social platform.
“Ronna McDaniel got fired by Fake News NBC. She only lasted two days, and this after McDaniel went out of her way to say what they wanted to hear. It leaves her in a very strange place, it’s called NEVER NEVERLAND, and it’s not a place you want to be.”
McDaniel’s hiring was announced by NBC last Friday. Interviewed on Meet the Press on Sunday, she disavowed Trump’s lie that Joe Biden stole the 2020 election but also claimed there were electoral “problems” in battleground states.
Protests from on-air talent and an NBC union group also concerned McDaniel’s combative relations with the press in seven years as RNC chair, a period coinciding with Trump’s takeover of the Republican party. On Tuesday evening McDaniel was gone – giving her a four-day NBC career, not the two claimed by Trump.
Cesar Conde, chair of NBCUniversal News, told staff: “No organisation, particularly a newsroom, can succeed unless it is cohesive and aligned. Over the last few days, it has become clear that this appointment undermines that goal.”
Trump said: “These Radical Left Lunatics are CRAZY, and the top people at NBC ARE WEAK. They were BROKEN and EMBARRASSED by LOW RATINGS, HIGHLY OVERPAID, ‘TALENT.’ BRING BACK FREE AND FAIR PRESS.”
Other rightwingers, and media figures, cried foul too.
Hugh Hewitt, a talkshow host, told Fox News: “I have never seen anything this brutal since I got started in media in 1990.
“Ronna is going to sue everyone who defamed her, for breach of contract, for intentional infliction of mental distress. They are going to sue for the destruction of her business opportunities that come from being on TV. I think they made a terrible decision, and they allowed the MSNBC bleed to take over their network.”
On NewsNation, the former Fox News correspondent Geraldo Rivera accused the MSNBC anchor Rachel Maddow of “malignant wokeism”, saying: “God did not anoint her the arbiter of who was appropriate for her network to hire or what their point of view is.”
Liberal retorts concerned the chief issue cited by Maddow, Chuck Todd, Jen Psaki, Joy Reid, Nicole Wallace and other hosts: McDaniel’s support for Trump’s election subversion, including direct involvement in his attempt to nullify Biden’s win in Michigan.
“Ronna McDaniel’s desperate attempt to whitewash her record as an election-denying Maga enabler was an insult to independent journalism and to any American who values the truth,” Alex Floyd, a spokesperson for the Democratic National Committee, said in a statement.
“Fortunately, much like her and Donald Trump’s conspiracy to overturn the 2020 election, she failed. It’s embarrassing that anyone would try to give McDaniel and her lies a soapbox after she spent years demonstrating such a blatant disregard for the truth, not to mention our entire democratic system. Proven liars who put loyalty to a political demagogue over our democracy have no place in politics – or in the media.”
McDaniel did not comment. Politico reported that she was considering legal options and expected to be paid in full for her reported $600,000 two-year deal, which would in effect net her $500 a second for her Meet the Press interview.
A “person close to McDaniel” was quoted as saying: “The part that pisses me off most about this is not necessarily that [NBC executives] folded: it’s [that] they allowed their talent to drag Ronna through the mud and make it seem like they were innocent bystanders.”
For NBC executives, the pain may not be over. Though Semafor reported a senior Republican aide as saying “No one really cares about Ronna”, her firing has handed her party a potent campaign issue.
Semafor also reported anger among NBC staffers.
“Political reporters here didn’t take part in the backlash, nor did they get to give input on the hire,” an unnamed journalist was quoted as saying. “But they’ll be the ones who have to pick up the pieces with sources dismayed with the organisation.”
• This article was corrected on 27 March 2014. A quotation from Geraldo Rivera had been wrongly attributed to Chris Cuomo